There’s an old saying “You’re only as strong as your weakest link” but I beg to differ. When it comes to the automotive industry, I think that the car company is only as strong as the customers who drive their vehicles. That’s why I appreciate that Kansas City new car dealer McCarthy Hyundai puts such a strong emphasis on its customers. This dedication is paying off and Hyundai customers are more loyal than ever. Don’t believe me? Just ask the folks at Kelly Blue Book. They’ve announced that Hyundai is number one when it comes to brand loyalty!

According to Kelley Blue Book (KBB), Hyundai’s customers are so devoted that the automaker has jumped into the top spot for brand loyalty among car shoppers – surpassing Honda and replacing Toyota! Hyundai had previously been in third place, behind the two competitors, but in February Hyundai owners looking for new models within the brand increased to 56.3% (a 10.4 percentage point jump!).

KBB credits these increases to the new and exciting vehicles such as the Kansas City Hyundai 2010 Tucson and 2011 Hyundai Sonata. These are both excellent vehicle choices and have certainly helped Hyundai gain customer loyalty. In fact, the all-new 2011 Sonata recently became one of the most researched cars on KBB.com. It earned a spot on the list of “Top 10 Most-Researched New Vehicles” for the first time and will no doubt make Hyundai drivers even more enthusiastic than they already are.

Where does Hyundai go from here? They just need to keep doing what they are doing and they will no doubt remain in the top spot! This includes a continued promotion of all the new and exciting vehicles, the solid warranty offers, and the strong price-points to new shoppers. John Krafcik, president and CEO of Hyundai Motor America promises just that. He says “2009 marked an unprecedented year for the Hyundai brand and we are well poised to keep the momentum going in 2010.”

If you want to become a loyal Hyundai customer yourself, I have just the place for you to go – Kansas City new car dealer, McCarthy Hyundai. They are dedicated to getting all of their customers behind the wheel of a high-quality Hyundai and will do it at a great price, so visit them today!