Hyundai is looking to build momentum for 2011 with new models such as the 2011 Equus. However, those looking for popular mainstays need look no further than the 2011 Sonata. Continue Reading…

Equus, Hyundai’s premier luxury sedan, made a surprise appearance at the New York Auto Show this April to an enthusiastic response.  The sedan inspired praise and speculation over Hyundai’s “modern, in-touch, technologically savvy” image.  The luxury sedan, currently sold in Korea is set to make its US debut this September.  The Equus has already garnered plenty of media attention from its high-performance and affordability, but a great deal of the buzz concerning Hyundai’s latest luxury sedan stems from their innovative marketing strategy. Continue Reading…

Cars are expensive–there’s no doubt about it. Besides purchasing a house, the decision to buy a new car is usually one of life’s greatest financial undertakings, especially for first-time buyers. However, in tough economic times when the future of one’s job might be uncertain, this decision becomes significantly more stressful. However, Kansas City new car dealers understand this predicament, and at least one is taking steps to relieve some of the pressure. Continue Reading…