What do smart companies covet more than anything? A repeat customer. No marketing gimmick or business plan is better than simply being a good, trustworthy, innovative, and responsive company. Any car company can hire a celebrity to drive it around in a commercial or get some hipster to put in super cool Avatar graphics. These tactics might get someone to buy or lease the car the first time. Customers keep coming back for innovation, a 100,000-mile warranty program, and consistent improvements in vehicle styling and quality. Continue Reading…