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Everyone has seen those “I *heart* NY” shirts that tourists carry back with them from visits to the Big Apple. It’s not the most obvious example of branding that ever existed, but it shows how important brands can be. People are eager to show how much they *love* their favorites – even eager enough to wear big red hearts on their shirts.
Pretty soon Hyundai may be looking into an “I *heart* Hyundai” shirt because the brand recently beat out General Motors and Ford to claim the top spot in corporate loyalty. Overland Park Hyundai drivers know what it means to love a car brand, and they’re some of the consumers who put Hyundai at the top of their lists.